PR (public relations) is an element of business marketing and outreach that has to do with how your business is viewed by your customers and the stakeholders that surround and are affected by your activities. Such stakeholder includes partnered brands, opinion leaders and government agencies. This type of work is necessary for brands that get to a big enough size that they begin to notice they have their own corporate voice that’s separate from individual employees.
When your brand suddenly has its own corporate identity, a form of PR become essential in order to ensure you are not misunderstood or ignored. If you have a business based in or around metropolitan New South Wales, you should seriously think about hiring The Ideas Suite a provider of public relations in Sydney.
If you haven’t used public relations in Sydney before then it’s a good idea that you are aware of some basic tips, so you are prepared to work with them and hit the ground running on day one. This will also help protect you from wasting your time and money with a poor-quality provider.
Let’s take a look at some of things you should clarify before hiring a provider of public relations in Sydney.
Is the firm experienced with your industry area?
The logical first place to start in your search for public relations in Sydney is to engage a firm that has extensive experience assisting brands just like yours. For example, it would be silly and potentially damaging for you to engage a firm that specializes in the adult industry if you owned a store that sold bicycles.
Naturally, different industry sectors have different sets of relevant stakeholders and as such a ‘one size fits all’ approach rarely works. As such, you need to engage a firm that has a great deal of history of working with organisations just like yours as they will know what it takes to achieve success for you.
It will also mean they can work a lot faster as they will already have relevant media contacts in that industry. This can help speed up the process of putting out a press release and other types of media engagement.
The public relations in Sydney that you hire should also have some case studies that demonstrate how they were able to work with similar brands to your own and get results. They should show confidence and enthusiasm about working with you.
How are they going to measure results and report them to you?
Another important thing to establish early on with the public relations in Sydney that you hire is how they are going to measure the success or failure of the work they do for you. This is essential as if you have no idea what metric indicate success it means you won’t know if your money is being wasted or if the firm you have engage is any good at what they do.
Knowing how the firm is going to report success to you is part of being a smart consumer is it lessens the chance they will try to misinform you or hide bad news. When you clearly establish what the metric for success is, the firm won’t have anywhere to hide when you ask them why you haven’t noticed an improvement from them.
Hopefully the above info will make it easier for you to engage a high-quality provider of public relations in Sydney.